How can you:

- quickly benchmark website’s search engine optimization?
- estimate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a site promoter, data is the single most strong tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither customers nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about client feedback but first thing you got to do is root through your proper data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my company because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of SEO marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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